Skip navigation

We really have to start considering a museum like a mass medium, but we still don’t know how it really functions, what are the rules and the laws. The reason why BMW is working with us, or Volkswagen with MoMA, is because you want to get to know the questions, the demands and the insecurities of your clients, of your users. One of the things we figured out is that we have many users who are not here, but out there. We’ve only started to get to know them since our director of Audiences and Media Marc Sands said: “look at what these people are wanting. They are living in New Delhi.” Tate Modern is a brand like BMW.
Chris Dercon (artinfo interview)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: