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“Strange conversations are going on these days between physics and aesthetics, scientists of the eye, the brain, and that extended nervous system known as “the media”; between biologists and iconologists. Archives of scientific images accumulate, and a new, image-and media-conscious account of the history of science emerges. An inquiry into a host of related topics is inaugurated: visual culture, media studies, studies of word and image, audio-visuality and performance; visual-verbal cognition; visual anthropology; visual and material culture. This form of image-science is a globally distributed phenomenon mainly within the academy, but to a large extent beyond it as well in the realm of public and popular writing, where the commonplace notion of a pictorial turn rules.”

W.J.T. Mitchell article

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